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Founded in 2002 by long-time publisher Ken Rethmeier and distance learning professional Nori Rethmeier, Content on Demand is the first publishing company to deliver complete, professionally designed and produced online courses to colleges and universities. We are not a textbook company, but our strategy is an evolution and natural extension of the textbook publishing model. Academic experts create the content, and we design, build, sell, and distribute the courses. Faculty review our courses for use in either an online or a blended classroom/online environment, and students purchase our courses once adopted by faculty. The difference is that each of our courses is a complete, full-term, Web-based course, not a textbook with Web supplements, and students purchase our courses online instead of through a bookstore.